Being free from the constraints of tobacco, alcohol and drug use allows teens to be free to pursue their goals and realize their dreams. FREE is a campaign designed to embody the spirit of teenage life, and empower them to make good decisions regarding their health. As a FREE member, students will receive opportunities to participate in special FREE promotions throughout the year.

FREE is also a counter-marketing campaign that delivers messages about the health effects of tobacco use, industry tactics and more. Using a combination of TV, radio and grassroots promotions, FREE media reaches youth at home, in the car and at other entertainment venues.